What is Personal Branding ? #3

Tips on Personal Branding for Job Seekers

Personal_branding_interview

In the first 2 posts on Personal branding, we have covered what is personal branding and its importance. In this post let us look at why is personal branding important for job seekers and what is it that one can do to get better at it.

In today’s pandemic times – our world has become online and it happens to be the New Normal – we are using online for practically everything we need – right from our education to learning to electronics to shopping to retail therapy to entertainment to fitness and the list goes on.
So where do you think the HR and recruiters are finding their candidates? The answer is obvious that their focus and source too has moved majorly to Online search. It has its pros and cons. The personal touch is lost that one did have in the past and the only mode that’s available for job seekers is to make their online presence significant and put out their USP – Unique Selling Proposition to differentiate themselves.

There are 3 stages of Personal Branding when it comes to job search / career:

  • Applying for jobs
  • Interviewing for jobs
  • Advancing in a job (or your career)
Personal_branding_job_seekers

Let us look at some of the techniques by which the job seekers can build their Personal Brand:

Begin with asking your selves the questions with the Who-What-How

Who am I?

What is my passion?

What makes me different from others?

What do I want to do?

How do I want to do it?

The above will get you started with identifying your Unique selling proposition and tell your story

Personal_branding_elevator_pitch
  • What do you think about your Resume – is it Good – can it be better and how to make it the best:
    1. Employers assess candidates on their resumes – it tells them how ready you are for your job. Job seekers should use specific examples when describing past responsibilities and always tailor resumes to the positions they apply for. It is that one tool in your hands where you have the freedom to tell your story your way.
  • Time to check your Elevator Pitch:
    1. An elevator pitch is the summary of your personal and professional background
    2. The remote way of working makes its critical that your elevator pitch enables you to express and convey your strengths and contribution effectively in absence of the otherwise face to face meetings where non-verbal skills can be leveraged
    3. Prepare-practice-perform – use this technique for perfecting your Elevator Pitch
  • Have you aligned your Social media profiles to positioning your personal brand:
    1. Candidates are selected / rejected based on their social media profile and their stories
    2. Time to do a rain check on making sure that it tells what you truly want yourself to be known for.
       
  • Google your name and see what comes up:
    1. Everyone is googled all the time – what comes up drives the decisions
    2. Employers will do the same to research about you – so stay ahead and be the first one to find out
    3. Do a Search engine optimization (SEO) to benefit from increased search visibility
  • Have you considered building a Personal portfolio / website:
    • This is one of the effective tools to build your personal brand and stand out in the digital crowd
    • It helps you to put it out all in one place whether its your experience or your projects along with showcasing your creativity and innovative bent of mind

Hope the above ignites your mind and gets you to start working on your personal branding. As always shared below are articles for those who want to know more. Stay safe till we meet again in my next post.

Spcial_media_profiles

Citation and your take away resources:
https://theinterviewguys.com/personal-branding-for-job-seekers-101/
https://thestartingidea.com/personal-branding-guide/
https://marketinginsidergroup.com/content-marketing/vital-seo-trends-for-google-rankings/

Published by meerasinghrawat

I am Meera Singh Rawat - a leadership, executive and life coach with 2.5 decades of real life and corporate experience. Have been an experienced executive leader at C-suite level for large global banking and financial institutions. I have the first hand understanding of the challenges being met by the leaders of today and know how to best navigate to succeed with these. Mentoring and helping teams grow personally and professionally had always been part of my DNA. Visiting B-Schools to meet and mentor the best minds has always been a passion. It has been a natural transition for me to move from the corporate to the Coaching world. I truly believe that every person has an incredible talent and we can ignite this unknown or hidden talent through enablement and that is what we call Coaching. I am Meera Singh Rawat - a leadership, executive and life coach with 2.5 decades of real life and corporate experience. Have been an experienced executive leader at C-suite level for large global banking and financial institutions. I have the first hand understanding of the challenges being met by the leaders of today and know how to best navigate to succeed with these. Mentoring and helping teams grow personally and professionally had always been part of my DNA. Visiting B-Schools to meet and mentor the best minds has always been a passion. It has been a natural transition for me to move from the corporate to the Coaching world. I truly believe that every person has an incredible talent and we can ignite this unknown or hidden talent through enablement and that is what we call Coaching.

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