Personal Branding Series…
Hello Everyone! We always start by asking “how are you doing” – Most of the times we respond quite mechanically to it. However, when I come to think of it – My days are always amazing as I get to engage with individuals from different countries, different phases of their career, different cultural mindset and different walks of life. It was one of those days when a client comes in not knowing what to expect. He wanted to understand what more can he do to become an influencer and a visible leader. He happens to be someone who is academically very accomplished and also well placed with one of the fortune 500 companies.
The aspect that we realized that needed a consideration was his personal branding. As we got deeper into the discussion, I realized that there are so many of us who could benefit from understanding this subject better. Personal Branding can be quite exhaustive hence I will be sharing my views in a series on this topic in the coming weeks. So, today I am beginning the series on how personal branding can help you not only build a positive image, credibility, distinguish you from others but much more and beyond.
SERIES #1
What do you mean by Personal Branding?
How would you like your peers to think of you and remember you? What personality do you want others to see of you? What is your digital footprint – all the things that you have posted knowingly or unknowingly remain permanently on internet. In today’s digital era, it is becoming increasingly pertinent to not only be aware but also conscious of what can make or break your personal image. Do a quick test – just google your name and see what comes up for you! That’s where the journey of building your personal brand begins.
Quoting from Wikipedia here is the definition:
Personal branding is the conscious and intentional effort to:
– Create and influence public perception
– Positioning them as an authority
– Elevating their credibility
– Differentiating themselves
– Advance their career
– Increase their circle of influence
– Have a larger impact
The process of personal branding involves:
– Finding your uniqueness
– Building a reputation on the things you want to be known for
– Allowing yourself to be known for them
Ultimately, the goal is to create something that conveys a message and that can be monetized. So, lets together understand how Personal Branding can help communicate the right story, manage perceptions that are aligned with their values, beliefs, goals, and purposes in this series on the subject.
More in my next post till then happy reading and reflecting.
Take away resources:
Here are a few Brand assessment tools – go ahead and check the health meter of your
Personal branding:
https://www.glassdoor.com/blog/what-is-your-personal-brand-quiz/ https://www.selfbrand.com/tools/assessment/short-test.html
Citations:
https://influencermarketinghub.com/what-is-personal-branding/ https://en.wikipedia.org/wiki/Personal_branding
Meera Singh Rawat 